How AI is Shaping Creativity: Insights from an award-winning Master’s thesis by Lisa Klofsten.
Artificial Intelligence (AI) is transforming the creative landscape, with Generative AI (GAI) leading the charge in industries like marketing and the cultural sector. A new blog post, published on Vertikals, Jönköping University's blog platform, delves into how GAI is reshaping the creative process.
The blog draws from the award-winning Master’s thesis by Lisa Klofsten, a recipient of the MMTC Master’s Thesis Award, which explores the motivations, benefits, and challenges of using GAI in content creation.
The Benefits of Generative AI
- Boosted Efficiency: GAI streamlines workflows by automating routine tasks, allowing creators to focus on innovation.
- Creative Partner: Many creators use AI as a co-creator, helping generate ideas and refine content.
- Cost Savings: Automating repetitive tasks reduces outsourcing needs and operational costs.
Balancing Risks and Rewards
While GAI offers undeniable advantages, the blog highlights the potential downsides, such as the risk of over-reliance. Klofsten’s research emphasizes the importance of retaining human creativity, which brings emotional depth and originality that AI cannot replicate.
"AI can assist and inspire, but genuine innovation requires human input," the blog notes. Creators must critically evaluate AI outputs to avoid formulaic content and ensure accuracy and inclusivity, particularly in diverse cultural contexts.
Looking Ahead
The post also calls for further research into how AI influences creativity across industries and cultural settings. As AI tools like ChatGPT become more integrated into creative workflows, understanding their impact on innovation will be crucial.
Read the full article on Vertikals to explore how creators and organizations can harness AI’s potential while maintaining the essence of human creativity.
🔗 Read the full blog on Vertikals
External link, opens in new window.
