Marketing Communication 7,5 hp

Undervisningen bedrivs på engelska.

Kursinnehåll

The course gives a broad introduction to marketing communication as professional and academic discipline. This includes embracing theories, methods and working processes which underpins marketing communication planning, execution and evaluation.
Specific areas include:

• The role of marketing communication within the larger field of marketing.
• Target group analysis, communication strategy and objectives.
• Communication tools and actors included the general marketing communication market.
• Creative strategies and execution.
• Media choice and media planning.
• Budgeting, effect measurement and evaluation of communication efforts.

Förkunskapskrav

30 credits in Business Administration or Economics including Marketing Management.

Utbildningsnivå: Grundnivå
Kurskod/Ladokkod: JMCK18
Kursen ges vid: Jönköping International Business School