The project is partly supported by The Mötesplats Social Innovation project funded by Vinnova, Sweden’s Innovation Agency, and the Media, Management and Transformation Research Centre (MMTC) at Jönköping International Business School in Sweden.
In this podcast series, you will hear what practitioners from sustainability-oriented companies and academics from different fields focusing on social innovation and sustainability research think about the major challenges and future opportunities in the transition to the circular economy.
One of the perspectives in the discussions will be social innovations needed in addition to technological innovations to support more sustainable consumer behavior. The aim is to inspire business developers in companies to further develop more sustainable business ideas and promote social innovation.
The podcast closes with practically relevant research questions for researchers that will help us in the academia to focus on the key issues in transitioning to the circular economy.
Cradle-to-cradle design – How can companies that are implementing cradle-to-cradle design principles help to have a positive impact on society?
Hosted by: Dr. Ulla Saari, Senior researcher at the Media, Management & Transformation Research Centre (MMTC), and assistant professor of sustainable business at Jönköping International Business School.
Guest from Academia: Prof. Dr. Michael Braungart, Leuphana University Lüneburg, Braungart EPEA – Internationale Umweltforschung Hamburg http://braungart.epea-hamburg.org/en/content/about-michael-braungart
Short bios of discussants
Michael Braungart is professor at the Leuphana University Lüneburg and founder of EPEA, Environmental Protection and Encouragement Agency in Hamburg (Germany), ‘The cradle of Cradle to Cradle’. He is also co-founder of McDonough Braungart Design Chemistry (MBDC) in Charlottesville, Virginia and founder of the Hamburger Environmental Institute (HUI). For decades, Prof. Dr. Michael Braungart has pioneered the Cradle to Cradle design concept. He has worked with a number of organizations and companies across a range of industries, and has developed tools for designing eco-effective products, business systems and intelligent materials pooling. In 2019 Michael Braungart was awarded the Goldene Blume von Rheydt (Golden Flower of Rheydt), the oldest environmental protection award in Germany, for his work.
Dr. Ulla Saari holds a PhD degree in Industrial Engineering & Management and a M.Sc. degree in Environmental Engineering from the Tampere University of Technology, and a M.A. degree in Languages and Social Sciences from the University of Helsinki, Finland. Her current research topics include: sustainability, sustainability-oriented innovation, sustainable production and consumption, and sustainable business models. She also has 20 years’ experience in the high-tech industry in various senior manager level roles in international organizations.